Aesthetics 101: Introduction to Skin Care

This is part of the Aesthetics 101 series. The skin-care industry is a billion dollar industry and we see an increasing number of products, treatments and skin-care centres that are dedicated to skin care. There's a lot of people (countless) and 'influencers' who claim to know a lot about skin-care, but actually are they really telling you the truth? Skin-care related treatments and products are often accompanied by marketing myths rather than good scientific data; often indistinguishable by a layperson.

This guide is been designed to encourage people to think critically about the information that you get. We cover the practical essentials of skin-care and we would like to acknowledge that skin-care science is indeed a complex and dynamic space. However, we need to start somewhere. This guide has been developed as a starting point for people who want to know more about skin-care.